The Company develops a communications system that aims to build a dialogue with outside audiences, inform stakeholders about significant events in the Company’s activities, foster the reputation of Gazprom Neft and promote its brand.
The Company’s engagement with the media is regulated by the corporate standard and policy of information transparency to which Gazprom Neft strictly adheres. Gazprom Neft websites, which are consolidated into a single integrated system, are an essential tool for communications with outside audiences. A total of 212 official reports about the Company’s activities were published on the website in 2016.
News about the full-scale launch of two major hydrocarbon fields in the Yamalo-Nenets Autonomous District – Novoportovskoye on 25 May 2016 and East Messoyakha on 21 September 2016 – generated the biggest response among outside audiences. Russian President Vladimir Putin gave the command via a video link to start oil shipments from the Novoportovskoye field via the Gates of the Arctic terminal as well as the commissioning of the East Messoyakha field.
The oil refinery modernisation programme and Gazprom Neft’s national project to develop catalyst production were also significant themes of the Company’s external communications in the reporting year.
The corporate website serves as a tool for feedback from outside audiences. All inquiries received via the portal are analysed and sent to the appropriate departments of Gazprom Neft for further processing. The total number of visitors to the Company’s corporate website reached two million people in 2016.
The social media pages of Gazprom Neft and the Gazpromneft filling station network are updated daily to ensure more effective engagement with different groups of the Company’s target audience. The Company promptly responds to questions and suggestions received from stakeholders, including from potential partners and consumers of Gazprom Neft products as well as the customers of the Gazpromneft filling station network. Publications about the Company’s significant social projects are also disseminated in the communities of the ‘Native Towns’ social investments programme. The total number of subscribers to the Company’s popular social media pages is closing in on 150,000 people.
Communication channels with outside audiences include regular press conferences and briefings by the Company’s senior executives that are attended by leading national and industry-related media outlets. Gazprom Neft also arranges media tours of its production facilities. The Company organised a national media tour in St. Petersburg in 2016 as part of the Annual General Meeting of Shareholders. Journalists visited the Gazprom Neft Scientific and Technical Centre at which the Company’s Technological Strategy was presented to media members and Gazprom Neft senior executives held a briefing.
The Company’s effective work in external communications was recognised by the professional community in 2016. Gazprom Neft received an award for the management of its information policy at the industry-wide KonTEKst-2016 contest among the journalists and press services of oil and gas sector companies. A panel comprised of media members and independent experts assessed the Company’s work based on the following criteria: the press service’s influence on the Company’s performance results, information activity, promptness and the completeness of information provided to the media and professionalism in interaction with journalists.